The Horticulture Business Platform is a private-sector-led network connecting producers, agribusinesses, buyers, processors, exporters, input suppliers, service providers, institutions, and development partners across Ghana’s horticulture value chain.
Through collaboration, market engagement, practical learning, and coordinated dialogue, HBP helps sector actors build stronger businesses, develop new partnerships, respond to shared challenges, and contribute to a more competitive and sustainable horticulture industry.
The Horticulture Business Platform brings together the people and organizations involved in producing, supplying, processing, financing, transporting, regulating, researching, marketing, and purchasing horticultural products.
At the centre of the platform are Ghanaian horticulture enterprises—especially small and medium-sized businesses—whose growth depends on stronger connections, reliable information, responsive support, and access to markets.
HBP provides a shared space where members can exchange knowledge, identify commercial opportunities, engage decision-makers, strengthen professional networks, and collaborate on initiatives that address practical industry needs.
For several years, horticulture businesses and stakeholders met through business-platform activities organized under earlier sector programmes, including HortiFresh. These engagements created opportunities for networking, information exchange, commercial interaction, and dialogue on industry priorities.
When HortiFresh closed in June 2022, regular platform meetings were discontinued, creating a gap in sector coordination. The Embassy of the Kingdom of the Netherlands subsequently requested the Ghana Netherlands Business and Culture Council to explore how a new horticulture business platform could sustain and strengthen these activities.
Following consultations with private-sector representatives, government, associations, academia, and development partners, a strategy was developed around three core purposes: Networking, Information sharing, and Public-private dialogue. The platform formally began taking shape in 2023, supported by GNBCC as its organizing secretariat and by a core group of active horticulture-sector businesses.
Producers, buyers, service providers, institutions, and support organizations often operate through separate networks.
Create structured opportunities for businesses and institutions to meet, exchange information, and develop partnerships.
Businesses may struggle to identify reliable buyers, suppliers, service providers, or new commercial channels.
Support business matchmaking, trade engagement, sector fairs, company exposure, and a dedicated digital marketplace.
Market trends, technical knowledge, regulations, finance opportunities, and sector developments are not always easily accessible.
Share practical information through workshops, newsletters, resources, training, and member communication.
Enterprises may require support with standards, certification, productivity, business development, and professionalization.
Coordinate targeted capacity-building activities and partnerships with technical organizations.
Individual businesses may have limited influence on policy, regulation, infrastructure, and other sector-wide concerns.
Create a coordinated platform for public-private dialogue and responsible sector advocacy.
Cold-chain gaps, market fragmentation, finance constraints, and uneven regional support affect competitiveness.
Bring relevant actors together around shared priorities and practical initiatives.
A connected, competitive, inclusive, and sustainable horticulture sector that creates opportunity for businesses, workers, communities, and markets.
To connect horticulture-sector actors, strengthen enterprise capability, expand market access, facilitate knowledge exchange, and provide a trusted platform for collaboration and public-private dialogue.
To help Ghana’s horticulture businesses grow stronger together.
HBP focuses on six strategic pillars to drive growth and sustainability in Ghana's horticulture sector.
We create meaningful relationships among producers, businesses, buyers, service providers, institutions, investors, experts, and development partners.
We provide timely and practical information on markets, regulations, standards, technologies, business opportunities, and sector developments.
We support training, workshops, demonstrations, peer learning, company visits, and enterprise-development initiatives.
We facilitate market linkages, business-to-business engagement, trade fairs, buyer connections, and digital marketplace participation.
We create structured channels for public-private dialogue, industry engagement, and collective discussion of sector priorities.
We encourage the adoption of new technologies, sustainable practices, digital tools, and partnership-based solutions.
HBP is built around active participation from horticulture businesses and sector stakeholders. Its activities are shaped by the needs of members, the contributions of its core team, and collaboration with strategic partners.
GNBCC provides secretariat and operational support, including convening meetings, coordinating communication, facilitating events, managing membership processes, and supporting partnerships and platform development.
Businesses and organizations participating in platform activities, projects, networking, learning, and market opportunities.
Active horticulture-sector actors who help shape priorities, strengthen relevance, and guide platform development.
The operational team supporting coordination, communication, administration, projects, events, partnerships, and digital systems.
HBP works with businesses, government institutions, industry organizations, technical partners, development agencies, knowledge institutions, and international partners to deliver relevant support and expand opportunities across the horticulture value chain.
Whether you are producing, processing, supplying, buying, exporting, financing, researching, regulating, or supporting the sector, HBP gives you a platform to connect, contribute, and grow.